Love Islander bags first ever sustainable fashion deal

Love Island finalist Tasha Ghouri has announced she is going to be eBay’s first ever brand ambassador.

In an Instagram post, she said: “A birthday gift to last a lifetime. I am over the moon to announce I am @ebay_uk first ever pre-loved ambassador.

“Prior to love island, I've always bought secondhand for my wardrobe, so partnering with #eBay really is a dream come true. I feel passionately that we can all make little swaps to our wardrobes and our lives for the better and so I’m excited to join eBay on their mission to put secondhand fashion front and centre."

With Tasha’s new brand deal, she paves the way for influencers to promote more sustainable ways of shopping and it is a step in the right direction for fashion, but will her deal be overlooked?

It has also been reported that this year’s winner, Ekin Su Culculoglu, has signed the biggest deal in Love Island history as she is to become the new face of popular brand, Oh Polly. The fashion deal is worth over one million pounds which is the biggest endorsement a Love Island contestant has ever had immediately after leaving the villa.

She was an avid wearer of Oh Polly during her time on the show, wearing 27 outfits by the brand and has already gained 2.7 million followers, with her fan base growing rapidly each day.

Despite sustainable fashion seeing a lift from the eBay collab, other islanders have been promoting brands such as Pretty Little Thing after leaving the show, so it seems not everyone is ready to part ways with fast fashion...yet.